Diamonds may be a girl's best friend, but the job for the photographer is to make them irresistible to every woman. Let's look at two different ideas for the commercial representation of the diamond.
Some people think that additional backgrounds are good for this gem because it can depict beautiful people who are happy to have the ring, bracelet, or whatever jewelry item it is that is presented. This kind of photo might be good on the cover of a magazine, but on a page with several other products, it doesn't work that well.
Even with plenty of printable space to display a large picture, most retailers will agree that you keep the attention on the subject of what you are selling. The item that is the focal point of the shoot is usually rather small in relation to the size of a person, and panoramic views tend to detract from the very thing you want everyone to see.
Obviously, the other train of thought is for the diamond to be represented in its natural beauty. It is what the potential buyer wants to see, and the greater it can be made to look in size, the better it will hold the attention of the viewer.
By taking something small and making it appear large, you have not tried to misrepresent the product. You have only clarified the image to make it easier to see the detail and beauty of the diamond, but the subconscious mind of the person who is interested in the jewelry might well envision it larger than it is.
Light reflection is a very vital part of diamond photography. Because these precious stones don't have color like rubies or opals, it is necessary to show what this gem actually does do, which is pick up color like a prism. Any picture of this treasure that does not contain sparkle will be marked as a poor photograph.
Not all photographers are in agreement concerning the type of light to use for diamond photography. Some want to enhance the reflections by adding hints of reflective color. Although this is not exactly false advertising, it is essentially unnecessary because a true gem with lighting angled properly will present itself very well.
The goal of the photograph should be to present a high contrast shot that has the perfect light exposure. Low contrast for this kind of jewelry will leave a very washed out portrait, not approaching the luster of the subject. Lighting is one of the usual places that these photos break down.
Positioning of lighting makes distinct differences in the way a photo turns out for any shot, but in this case, movement of just a few inches can present notable differences in what the final shot looks like. It is good to try repositioning your light sources and making several pictures just to get the reflection you like best.
Some things in life can be photographed with adequate light and made to appear wonderful. Diamonds have to be pampered somewhat to get the results that will attract and capture the eye of the shopper.
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