Saturday, September 14, 2013

Commercial Photographers Reps, Marketing Assistants or Consultants - Who Is Right For You?


Today's market demands that photographers actively and consistently market their services. The question faced by many professional photographers is how to facilitate the many tasks related to marketing while continuing to service clients.

The answer that most photographers immediately turn to is "I need a rep!"

While an agent is indeed a solution for some, it is not the answer for most photographers. In fact, a marketing assistant and or a consultant will serve most photographers well.

Read on to discover how each of these three different professionals might help you.

Agents

While the responsibilities an agent will take on, varies from rep to rep there are consistent tasks that most will perform. Agents are historically responsible for:

  • Creating an overall marketing plan

  • Prospecting new client leads

  • Sending and or showing your portfolio

  • Negotiating all assignment bids

  • Licensing all images

  • Some agents will work on talent development.

Most seasoned agents are looking to rep advertising photographers. Clients in that market are comfortable with reps and the fees generated by the usage of a photo drive the project rates to the highest fees paid in our industry. Agents take a commission of 25-35% of the project fee on new accounts and often look for an across the board 10% fee on house accounts.

They tend to look at seasoned professional or commercial photographers, those with a highly; developed vision and client list. It is a rare rep that will take on a new talent, or one that services the corporate or editorial worlds.

Marketing Assistants

A marketing assistant is not a new position, however few photographers think to go here. The job of a marketing assistant is to perform the tasks related to marketing your studio that you choose, or have little time to do. Historically, assistants will:

  • Research out new account leads

  • Call and make appointments for you to show your portfolio

  • Oversee and facilitate a drop portfolio program

  • Develop a data base for new prospect leads

  • Facilitate your direct mail program

Finding a competent marketing assistant can sometimes be difficult. Look towards grad students, recently retired senior citizens, and mothers looking for extra hours.

Know what tasks you want a marketing assistant to perform and create a short list of personal and professional skills that any potential prospect must have.

Hiring a marketing assistant is not always expensive. This is usually a part time responsibility and you can start them off with as little as 5 hours per week.

Tasks should be clearly defined and geared toward your business needs. Just 20 hours of marketing support per month can surely improve your revenue stream. Marketing assistants are usually paid by the hour.

Consultants

The job of a consultant varies according to the skills and interest of each professional. As one of the first in the country, I have had the opportunity for the last 30 years to watch my industry develop. Consultant's services usually revolve around one of three or all of the following categories:

  • Talent development: working with the photographer to develop a clear and focused vision that is marketable.

  • Creating sales and marketing programs

  • Developing portfolios

  • Teaching photographers show to price, negotiate and license images

  • Training sales staff

When choosing a consultant, check their background to make sure that their experience matches your needs. For instance, some consultants come from an agency art buying background. While they might be perfectly suitable for an advertising shooter, their advice might not be appropriate for an editorial, corporate or consumer portrait photographer. Check the firm's services and always ask for recent referrals.

Consultants generally have hourly fees for short- term work.

If you are interested in repositioning your business, need help developing a portfolio that sells or need guidance as you create a defined sales and marketing program, this team player may be right for you.

Which Professional Works Best For You?

To determine which professional may be a fit for your company, list your short and long term marketing goals. Determine the tasks associated with each goal and honestly evaluate your skill set, your time and your commitment to getting the job done. Review the tasks that you truly do not want to do, or are not capable of doing well. As you look at them collectively, match the list of tasks with the responsibilities listed above under each service provider.

Be pro active. Spend the money it takes to work with a great professional who is dedicated to helping you grow your business. Do not get caught in the "I can't afford help" mentality. After all, if you won't invest in your company, why should clients invest in you?

Sales Tips for Wedding Photographers


Here are 6 tips I can offer to wedding photographers to help them book a wedding.

1. DON'T CREATE YOUR PORTFOLIO ALBUMS BASED SOLELY ON YOUR "GREATEST HITS." There is nothing more misleading regarding a photographer's talent than looking at a sample wedding album that is a compilation of their best shots at 50 different weddings. An album such as this may be useful in understanding just how great an image you are capable of producing, but that's really all it tells your client. Show albums that display one entire wedding from start to finish. A good wedding photographer should be able to produce a number of complete albums to show the client. Be sure and explain to your client why this is such a better way to assess your skill. Use this to separate yourself from your competitors! Tell your client that virtually anybody with a decent camera can get one great shot per wedding.

2. ASK LOTS OF QUESTIONS DURING THE SALES PITCH. Every photographer can tell their clients great things about themselves and so they should. But in your initial wedding consultation with the couple, show your interest in what they want by asking questions. Ask them the types of photography styles they are interested in and what they are looking for in a wedding photographer. Don't make the initial meeting just one long boring lecture about how wonderful you are. Turn it into a 2-way conversation. Show them you care!

3. SHOW THEM YOUR SPARKLING PERSONALITY! This is a biggie. Your clients understand that they will spend the entire day with the photographer. If you can't get along, it can ruin what should be the happiest day of their lives. The bride and groom are looking for someone they can build rapport with. Be that person!

4. AVOID TALKING ABOUT YOUR EQUIPMENT. Want to put the bride and groom to sleep? Start giving them the technical details about how wonderful your equipment is. Keep in mind that your client is ASSUMING you have great equipment. That is a given to them. Focus on why YOU are the best wedding photographer for them, not why Nikon is better than Canon.

5. KEEP THE PRICING SIMPLE. If your clients can't understand the pricing or packages, they will probably keep looking. Package pricing, if flexible, is the best way to go. It allows your client to have a better idea of what their final bill will be. Ala carte pricing can confuse and be misleading. You don't want to surprise the couple when presenting the final bill. Allow your clients to design their own package, be flexible.

6. TELL THE BRIDE AND GROOM YOU WANT TO SHOOT THEIR WEDDING! Don't assume they know that. Tell them, it will make them feel wanted.

What Kind of Camera Should My Wedding Photographer Use?


If you are in the process of looking for a wedding photographer, chances are you will soon hear the terms: medium format, 35mm, and digital. Those are the three primary types of camera systems currently used by wedding photographers. We, the wedding photographers, have argued amongst ourselves for years as to which camera system is best. I'll start by sharing with you about the different camera systems and will then give you my opinion of which camera system your wedding photographer should use.

Medium Format

For many years medium format has been the absolute best option. A medium format camera uses film that is 3 times the size of a 35mm negative-- resulting in higher resolution images and beautiful enlargements, however, the cameras and processing costs are very expensive.

Primary advantages: high resolution negatives. Previously, the fact that a person owned a Medium Format camera was almost, in and of itself, a sign that they were a true "wedding photographer" (due to the expense of the system).

Disadvantages: expensive to operate (film costs are so high that some wedding photography books encourage medium format photographers to limit the photos they take); film can be lost or damaged during processing; slower to focus and operate.

35mm

For many years 35mm has had a bad reputation for providing poor quality enlargements -- especially when compared to medium format. However, over the past 10 years the quality of 35mm film has improved tremendously. It is now a common format used by many professional photographers, especially those who use the photojournalistic style and shoot close to a thousand or more images on a wedding day.

Primary advantages to 35mm: fast (easy to quickly focus and shoot during), much improved quality of enlargements (many people would have a hard time telling the difference between a 35mm and medium format 8x10 enlargement).

Disadvantages: processing film is becoming more and more expensive, and film can be damaged or loss during processing. Many photographers that shoot film are now having the negatives scanned so that the files become a digital file.

Digital

Professional digital wedding photography has been a viable option since about the year 2000 (although some would argue that date). The quality of digital cameras has now reached a point where I now feel digital has surpassed the quality of medium format negatives. Keep in mind there is a broad variety of cameras, and a "professional" digital camera from 2004 that cost $4,500 new will not capture the quality of images that a "pro-am" (a camera targeted to advanced amateurs and also professionals) from 2010 that costs $2,000 will capture. "Digital camera" covers a massive spectrum of cameras and camera quality.

Primary digital advantages: instant review of images on the back of the camera; no film and processing costs (although the savings is offset by the additional computer time required to process the digital images); more control over the images (i.e., a slight rotation or cropping of an image is quick and easy with digital but requires a custom print from 35mm or medium format). Many digital cameras surpass the quality of even medium format.

Disadvantages: technology changes rapidly over time and cameras soon are outdated (although this doesn't necessarily effect you, as the consumer). Memory cards are easier to lose than rolls of film (if your wedding photographer uses a digital camera, ask them how they make sure the photos arrive safely back at the studio).

So, which camera system should my photographer use?

No matter what you have been told - all three formats are a viable method for wedding photography. Some might be more expensive than others, but they all CAN produce good results. The fact is that all three systems can result in poor-quality photos, too. Many photographers use several of the camera systems. Some might use medium format for the formals but 35mm for the reception and ceremony coverage. Others will primarily shoot digital, but might bring film cameras as backup equipment.

This is the key: before signing a contract with a photographer, ask to see sample enlargements that were taken with the same equipment that would be used at your wedding. If you like the quality and color of the images, it doesn't really matter whether 35mm, digital, or a medium format camera was used to record the image!

Alfred Eisenstaedt Biography


Alfred Eisenstaedt was born on December 6, 1898 in Dirschau, West Prussia, Germany. He is the son of a merchant. He could have followed his father's footsteps if his uncle had not given him an Eastman Kodak Folding camera with roll film as a present for his fourteenth birthday when they moved to Berlin in 1906. This is the beginning Eisenstaedt got interest in photography and later became one of Life magazines most famous photographers.

Eisenstaedt joined the German Army's artillery during the World War I and his leg was seriously injured in April 1918. When he established a level of financial security, he purchased his first photographic equipment and started taking photographs as a freelance photographer for the Pacific and Atlantic Photos in Berlin while he was working as a belt and button salesman in 1920. He started developing his photographs in the bathroom of his house. His first famous photograph is a photograph of a woman playing tennis during the holiday in Czechoslovakia in 1927. The woman had a long shadow in the distance. Four years later, the photograph was sold to Der Welt Spiegel for three marks. It was the time Eisenstaedt decided to leave his job and dedicated himself full time to photography.

Eisenstaedt became a successful photographer in 1929. Four years later, he was invited to photograph the meeting between Benito Mussolini and Adolf Hitler in Italy. After two years when Hitler came to power, Eisenstaedt moved to America where he lived in Jackson Heights, Queens, New York for the rest of his life. From 1936 to 1972, he worked as a staff photographer for Life magazine. His works appeared on 90 Life covers which consist of photos of different news events and celebrities like Sophia Loren, Dagmar and Ernest Hemingway. In 1989, Eisenstaedt was awarded by President George Bush the National Medal of Arts during a ceremony on the White House lawn.

Other notable photographs of Eisenstaedt include his depiction of a waiter at the ice rink of a hotel in Saint Moritz in 1932. He also photographed Joseph Geobbels at the League of Nations in Geneva in 1933. He used the new Leica 35mm during this period. Eisenstaedt subjects are notable politicians, famous artist and even social events such as the winter in Saint Moritz.

During the later years of his life, Eisenstaedt continued to work for Life magazine. He spent his day reordering his photographs and preparing print for his numerous exhibitions. In an interview in his later years, he said that he still felt like thirty years old who was trapped in a body of a ninety year old man.

In August 1993, Eisenstaedt took his last photograph at the Granary Gallery in West Tisbury which is a photograph of President Bill Clinton with his wife Hillary, and their daughter Chelsea. Eisenstaedt died at the age of 96 in his bed at midnight at his beloved Menemsha Inn cottage or known as the Pilot House on August 24, 1995.

Ways Of Saving Money While Planning A Wedding Reception


Getting married should be one of the happiest days of your life. First comes the ceremony, then the wedding reception, and for many brides this is the high point of the day. Understandably brides want their reception to be perfect, but these occasions can be expensive, so a bride will want to take advantage of any way they can of saving money while planning a wedding reception.

There are many ways money can be saved when planning an event such as a wedding. You want to give yourself as many options as possible so planning ahead is important. Make a list of everything you would like to include on the day and decide what is essential, what would be nice to have, and what you would be happy to do without.

Hiring the venue can often be one of the most expensive costs of the event. But there are ways to bring those costs down to more manageable levels. Getting married during the week rather than on a weekend can make a difference to the cost, as can the size of room you hire. In fact do you need to hire a venue at all or do you know anyone with enough outside space to put up a marquee?

Savings can be made by making your own table favors as opposed to buying them. You could also make your own place cards and centerpieces for the tables. Everything you need is easily available from craft stores, and if you're not particularly creative yourself, you can ask a friend to help you.

The cake can be a huge expense, but it doesn't need to be. Do you have a friend who could make the cake for you as their wedding gift? If they're not confident about making a tiered cake then cupcakes are an attractive option which are easy to make at home.

Limit the number of people you invite to the day. This may sound harsh but it's your day and if you're paying the bill you can invite as many or as few people as you like. If your venue can only accommodate a certain number then you can use this as your excuse for not inviting more people.

The best way of saving money when planning a wedding reception is to set a budget for each item, then spend less than you have budgeted. This is your day and you can arrange it in any way you choose. Of course if you really want to save money on the reception you could always elope and just not have one.

What Can I Get For My Wedding Budget In South African Rands?


The wedding budget varies according to exactly what it is that the wedding couple require. Every bride and groom to be, have different ideas and individual extravagances and by this we mean, that one couple are willing to spend more on a photographer while another will spend more on the catering. The amount spent should be within realistic parameters and no couple should at any time feel that they have been treated unfairly, no matter where in the world they are marrying.

The suggested spend for 2010 is as follows:

50 guests - around R70,000

Minister:R3000

From R1500 - R3000 (this should include legal documents, including unabridged certificate and possibly an Apostil and transport within 30km).

Flowers:R4500

The cost of flowers does depend on flower choice and seasonal availability but you should not pay more than:

R600 for your bridal Bouquet (posy or trailing)

R50 -R150 for a button hole

R500 for a ceremony arrangement of standard size

R250 for one box of rose petals

R300 - R600 for table arrangements. (5 table arrangements R3000)

There are certain times of year i.e. around Valentine's Day where the cost of flowers escalates substantially, especially roses.

Photographer: R10000

Depending on choice and location, experience and popularity, SA photographers are charging anything from R3500 for a small package and up to R25, 000 for luxury packages. The average cost for a location wedding with a good photographer should be around R10, 000.

Wedding Cake R3000

The question is do you want one tier or 5, do you want fruit cake or sponge, do you want rich chocolate or plain vanilla. These are all things that increase the cost of your cake. The use of dummy layers can help to bring the cost down and of course the decoration intricacies and the time it takes. We have some talented cake makers in SA and wedding cakes have been made from the bizarre to the absolutely unbelievable. Do not expect to pay less than R500 a tier and this would be for a basic cake, for something memorable look at paying no less than R3000 and be willing to spend up to R5000 if this is where your extravagance lies.

Wedding Menu's R17 500

At the moment from three stars to five star venues the costs are coming in from R220 per person per head to R600 per head depending on the venue and the three course menu.

In the mid 1990's you could pay R50 - R100 per head at a five star venue today you would pay R350 per head for the same menu. This is a good price for a dinner menu that your guests will remember.

Wedding Coordinators R1500 plus 15% of confirmed services - R60,000 (R9000).

Your wedding coordinator should save you money or at least give you a wedding exactly within your budget and this includes their costs. I.e. if you have R35000 for a small intimate wedding then their fees should be built into your budget.

They should charge you a deposit i.e. R1000 - R1500 (this covers copious amounts of admin), they then quote you according to your budget including their 15% fee of confirmed services. For example if a photographer's quote is R1000 then your wedding coordinator will quote you R1150. They will then act as liaison between yourself and the photographer and ensure he/she arrives on the day.

The wedding coordinator is there to make you feel special and ensure your wedding day is within your budget and as close to your dream wedding as humanly possible.

Make Up Artist & Hair R4000

R1500 for a Make-up Artist seems reasonable these days, with hair it is all about length and style, up styles are time consuming, highlights do not come cheap budget R3000 for both hair and make-up, add an extra a R500 for nails and an extra R500 for any other treatment that may ensure you feel truly indulged. You are the bride after all.

Wedding Dress: R2500 for an evening gown, R5000 to hire a dress for a day or R15000 for something designed especially for you. This will depend on your needs and your thoughts. You can look beautiful in an evening gown, you can feel like a princess in a hired wedding dress and you can feel special in something made for you, this is an individual preference.

Music - DJ - R3500 - R5000

Venue fee: estimate R6000

Second time around or first time bride the parameters are the same, you will still want to feel special, it is all about love and togetherness and you still dream the same dreams, no matter your age...why not then do everything you can for as much as you have to spend.

50 guests around R35000

Find an outdoor venue - beach, forest, garden. (No charge)

Get a permit from the local municipality R150

Hire some 5 white parasols, 50 white chairs,1 x bridal arch, white/red carpet - this should not come to more than R4000 including delivery within 30km.

Drape the arch in some white cotton and a few flowers or Ivy - R350

Hire a small (50 man) marquee/ gazebo to erect in the event of inclement weather R3000 (do not use it if you don't have to - you are just buying peace of mind)

Minister - R2500

Flowers - Bridal Bouquet - keep it simple, 2 flower types and some greenery, if you are tall go for a posy, and if you are short have a trailing bouquet. Use ribbons (R50), it is easier than you realise to do it yourself. A good florist will assist you for R350.

Grooms buttonhole - 1 rose or other flower, some ivy, florist wire, pearl edge pin R50.

Buy 50 cupcakes and hire a stand R2000.

Play Music on your IPod (no cost)

Make up - R1000 (there will be someone willing to do it for this price)

Wedding dress - there are some gorgeous boutiques that sell fabulous dresses, it is worth the search and why not be a little different if not daring R3500.

Photographer - go for a local person who comes recommended with a smaller package at around R3500 plus R1000 for extra prints.

Venue - find a restaurant that has a section you could use and is willing to arrange a set menu of R250 per head for 50 guests. R10000

Supply one white wine and one red wine and one sparkling wine per table (3 bottles per 5 tables at R70 per bottle). R500 for the kids and juice and the rest is cash bar. R1550.

Make your own order of service, and buy 2 candles for the tables (R500), choose a restaurant that has the decor that suits your personality. There may not be much else to do on the table other than a small gift. Look at R25 per person -a candle with a note, glass figure and chocolate or other R1500.

This would not include accommodation, but keep all your extra money for a night of sheer indulgence and passion and a honeymoon week to remember.

On the day, do not fret the small things...just relax; your guests will be doing the same!

*please note this article is merely a guideline for brides local and international getting married in SA.

This article was Published in Brides Essence Magazine Issue One May 2010.

Friday, September 13, 2013

Digital Photo Wedding Album


For a contemporary, unique and highly personal wedding album, have you considered a digital wedding album created by you with the help of your wedding guests? The result is a wonderful collection of intimate, personal pictures presented as a top quality album in the style of your choice.

The days when wedding albums were heavy leather-bound paper tomes, inevitably stuck in the back of a closet gathering dust are long gone. A digital photo album is a fantastic coffee table book that you will want to show off and look through again and again.

Obviously professionally taken photographs are fabulous, but you cannot underestimate the variety and spontaneity of photographs taken by your friends and family. So many couples spend their wedding day in a whirl of excitement, with little time to draw breath, and many admit that after the wedding, they felt as if they missed out on spending time with many of their guests, particularly if it is a large wedding. Imagine the joy of looking through your wedding photos, contributed by your guests, and seeing your wedding through their eyes. Wedding guests often capture moments that are missed by the official photographer, and using a collection of photographs from several different guests will increase your chances of having photographs of the majority of your guests.

If you know in advance of the wedding that this is the kind of album you want, you can let your guests know so that they can use their best photography skills on the big day! If you have a few guests who are keen amateur photographers, they will probably be snapping away all day anyway, but if they know what you are planning to do with the pictures, they can really make the most of their talent. Make sure you have all aspects of the day covered including of course the bride at home before leaving, guests arriving at the venue (e.g. church), the wedding party (bride and groom, bridesmaids, parents etc) after the ceremony, the meal and the reception.

You will undoubtedly find photos that you absolutely love, and you may decide to have these printed to be framed and displayed in your home.

The process is simple. Sign up for the service. Create your album by choosing what page size you'd like to have. A classic wedding album size is 12" x 12". Setup your album for sharing with your friends and family. Invite them in to upload their best photos and or just browse through the collection of digital photos. Begin creating your album's pages using the photos uploaded in to the gallery. Creating a page is as simple as selecting the page design, dragging photos on to the design and optionally adding text.

For a special touch, you could add other elements to the album by scanning and then uploading them to the gallery, such as the wedding invitation, the order of service and the menu.

Once you are done designing your album you then publish it making it ready for ordering. You can decide on what paper weight and finish you'd like (satin or glossy).

Because the album is created online, it is easy to try different layouts and experiment with alternative templates in a way that is not possible with a conventional bound album.

As well as being truly individual style of wedding album, a digital wedding album can be a cost-saving way of presenting your photographs. Once you have your first digital photo album, you may never go back to traditional albums! Digital albums are great not just for weddings but any special occasion; digital pictures of a newborn make a fantastic baby gift and a selection of party photos is a great way to remember birthdays and anniversaries.

More Great Lighting Techniques


Panning is a great technique to use if you want to create special effects in traditional photography fashion. You can make interesting images in the camera, without digital manipulation or photoshop filters. Like previous articles on creative lighting, you will be using similar techniques and settings on your digital SLR.

For starters, panning is created when you follow a moving subject with your camera, photographing with a slow shutter speed. Here's a few tips to get you started.

When shooting for my wedding photography company, I use the panning technique mainly during the reception. This special effect is great for dancing photos, especially line or circle dances popular in many European and Middle Eastern cultures. Let's apply this technique to a large group of people, holding hands and circling around the bride and groom in the center of the dance floor. You want to capture the crowd, as it circles the happy couple and give them motion.

Take up a position in the center so you can see the dancers facing inward. In order to give the image a feel of movement, you'll need to use a slow shutter speed. Since 1/60 is the lowest shutter speed for stop action, you can slow things down from there. Try setting your shutter to 1/10 of a second, using an adequate f/ stop and ISO to balance your exposure. If your camera has a rear sync shutter setting, turn that on too. This will make all objects and light appear to move in its true direction. If you are inside and there is ambient light, you can add fill flash to light your subjects.

Aim your camera at the dancers and follow them in the direction they are moving. When you press the shutter, continue to pan the dancers and follow through until your exposure is complete. If you pan at the same speed the dancers are moving, the background will appear blurred while the dancers are in focus. If you are using a strobe, the light will give the dancers a good "stop action" effect too.

Working as a wedding photographer gives me many opportunities to be creative. You can get some really fun and interesting images once you master this technique.

Family Portrait Photography - Beyond The Technical Skills


Since time immemorial,family portraits have always had a 'family' at its center, hence; innovation and distinctiveness continue to remain a challenge even for the most famous photographers. Each family has its own social-cultural background, a set of traditions that it was raised in. Bringing this alive through the camera lens is sometimes a herculean task.

It goes without saying that a family portrait has to be worthy of the living room or drawing room walls; in some cases a museum or a fort. This requires immense effort towards making a great composition. A good image would include correct emotions or body language of the artist, an appropriate background, accurate exposure, right shutter speed and an overall well balanced frame.

If a photographer has so many angles to deal with to get the right click, picture the following situations:


  1. A daughter who has just had a huge argument with her mother about her choice of dress for the family portrait

  2. A mother of three teenagers telling them how to pose for a family photograph

  3. A father yelling at his family to come quickly for a group photo because he is running out of time

All of the above situations and several others like them that occur often when dealing with humans as our subjects require many other traits beyond just the technical skills. One certainly needs to be an effective communicator.

An image is a moment captured for a life time. Therefore, being able to sculpt the story of the family with a camera lens distinguishes a creative photographer from an ordinary one. Cracking a joke or making the moment light for all those who are about to be clicked is another rare trait which helps make the expressions of the family members so natural and effortless. It is extremely important to be cool headed and patient in this profession. After all it is a people's person whom someone would want to hire. If the same client employs you time and again at different occasions, family functions and ceremonies, you certainly have all the reasons to rejoice as a professional photographer.

It is also vital to be very quick in grabbing the golden, timeless moments like the exchange of engagement or wedding rings, cutting of a wedding anniversary cake and blowing off the candles on a birthday cake. You cannot afford to be puzzled or lost with so many attendees at any ceremonials. So, it is best to meet the family in advance and know what their preferences are to yield the best results. In any case, always remember 'customer is the king!'

If you are a photographer with great photo editing skills just take down the following as a side note. There may be a variety of photo-editing software available in the market today to enhance or correct a photo, so one tends not to strive for a perfect original image, be it black and white or coloured. But it is just that, which makes an expert different from a beginner!

The Most Popular Fabrics For Wedding Gowns


Wedding gowns are made from a huge range of fabrics and the type of fabric used will determine how the dress will hang. It is important to choose a fabric that will suit you, is suitable for the time of year and is one that you really like and will be comfortable wearing. Some fabrics will cling to your figure whilst others will be more forgiving. If you are planning to get married in the summer or in a tropical location, you will probably want to choose a lighter fabric so that you do not over heat or get weighted down. Obviously, if your wedding is going to take place during the colder months, a more substantial fabric might be more appropriate.

Here is a handy guide to some of the most popular fabrics used for wedding gowns.

Satin

Very popular for wedding gowns, this fabric is smooth and shiny, comes in different weights and can be used in a number of styles. It has a soft drape when worn and common styles for satin gowns are ballgown, A-line, empire and column.

Chiffon

A soft, sheer lightweight fabric which hangs beautifully. It is often used for overskirts or in layered gowns. Popular styles include empire and ballgown.

Taffeta

This is a lightweight stiff fabric which holds its shape really well. It is the sort of fabric that is used in full skirted gowns and structured dresses. Styles that often use taffeta include ballgown, A-line and column.

Velvet

Velvet is a beautifully soft textured fabric but it is fairly heavy, although it does come in a variety of weights and thicknesses. It offers a soft drape and is best used in styles such as the column, ballgown and A-line.

Charmeuse

This fabric is similar to satin however, it is softer and lighter. It creates a flowing, floaty gown and is best used in styles that take advantage of these properties such as empire and mermaid.

Duchess satin

Often called 'bridal satin', this is a medium to heavy weight fabric which is very glossy. It is fairly stiff and is regularly used in more tailored styles or as a base for other embellishments.

Tulle

This is a type of netting that is very lightweight and is primarily used in underskirts to provide a full skirt. There are softer versions of tulle which are used for veils. It comes in different levels of stiffness so that it can be used in different circumstances.

The style of your dress will often dictate which fabric is used and wedding gown designers will carefully choose fabrics that will enhance their designs. Finding the right wedding gown is probably one of the biggest decisions you will ever make and of course you want to make the right choice, so having a bit of information on some of the types of fabric available may help you make that choice.

Some Basic Differences Between a Professional Wedding Photographer and an Amateur


If the wedding photographer you are considering hiring is extremely cheaply priced, it may be that his service is not up to scratch. A wedding photography specialist will use a professional print lab to process his work, and this is costly. You definitely do not want your wedding photos printed at a local drugstore that offers cheap discounts and produces poor-quality photos. If you see professional print lab photos against cheap drugstore photographs, you might be amazed at the difference. You really do not want your wedding photographs to have a blue tinge or green shadows; this may not matter if you have taken some snaps when you go on a day out on the beach, but it is very important that your wedding pictures are absolutely perfect, as they are a keepsake that you will want to show generations to come.

A professional wedding photography studio will be able to show you samples of retouching. You cannot retouch a photograph properly by clicking one button with a mouse. It takes years and lots of practice to correctly learn photographic artistic retouching, and there is much more to it than simply adding contrast or sharpening the edges in Photoshop.

Ask your wedding photographer how he will provide you with the end photographs. Anybody who says you will get them on a CD so you can print them out yourself is not a true wedding photography specialist. Printing the pictures professionally is an important job and not something that you could have done correctly in the local high street. If you are told you receive the pictures on a CD, you should look elsewhere for a professional photographer.

Make sure your photographer shows you many different samples of his work. It should be in albums and not pictures on the Internet. You should also ask the photographer if the pictures were taken at an actual wedding. Some photographers may use pictures posed by models, and is as much easier to photograph these than it is to organize subjects at a real wedding.

Make sure that your wedding photographer is planning on actually attending your wedding himself. If the studio has many wedding photographers, it may send a different photographer than the one you spoke too regarding your wishes for your wedding photos. This is not acceptable, so confirm in advance that you will definitely see the same person on your wedding day as the one you discuss your plans with.

Wedding Program Ideas - Cover Art and More


Only when you get married do you realize how much detail there is for putting on an event such as a wedding. As a wedding photographer, Bridesmaid and as a Bride myself I have had the opportunity to see weddings from all angles.

It's the day every girl has been dreaming about. There are some brides and grooms who want little to no stress and hire a wedding planner. Some couples are completely into the idea of planning out every detail themselves. Most times, from what I've seen, Brides are most happy when they've had a hand in the creation of their wedding day.

But what happens when she comes across an aspect of the wedding she doesn't have much experience with? Well, it kind of puts a stop in the cog wheels doesn't it? In regards to your program most want it amazing. It's a keepsake for your guest and for your memory box. It is a well rounded item that embodies the precious moments of your wedding and your relationship. But you are stuck. You are out of ideas, or you aren't sure which path to take.

Here are some helpful tips on how to be creative with your programs!

A popular idea people love - baby pictures. I admit, I can't resist them either. It's a classic idea because it creates a background of who you two are. You are going to have people there that don't know the groom, don't know the bride and people who've known both of you for a real long time. Baby pictures show a side of you that not many have seen and few know and love.

Another popular idea that sorta echos this is adding in photos of the parents marriage. And if possible, grandparents.

Trivia. This keeps things in the spirit of play. Have your back panel a trivia game or just fun facts about the bride and groom. Where did you two meet? What is the favorite movie? What is the Bride/Grooms middle name? Again, it creates more of a reality with those you might not know too well and make those who know you all too well smile because it reminds them of great memories.

Did you take engagement pictures? Not everyone does. And when you do, not everyone coming to your wedding will have seen them. This is a great way to show them off.

I do know one popular item that lives on past the wedding is the play list! I do often see this in the program. Maybe you can include your top ten song favorites and any background information on why you both like it.

I hope this has sparked some creative thought for your programs. Please feel free to write me if you'd like more ideas.

-Sally Matsukawa

The Art of Digital Photo Retouching


The Limits of Photo Cameras

We live in an age of amazing technological advancements in the visual technology fields. Photo camera models renew themselves each year with the promise of more mega-pixels and new features. And yet, if we think about it for a moment, the photo that comes out of each of our digital camera models most times has strengths and weaknesses that persist through all the successive models that go through our hands.

Digital Cameras and in general all photographic cameras are, despite all of the marketing buzz, still very limited machines. For example, they register our world with sensors that can only capture a fraction of the tonal range that our eyes can perceive.

Imagine yourself on a sunny day in front of a beautiful landscape.

Below you, around your feet, you can see the rich lush green vegetation; above you, the bright blue skies. As we contemplate this scene, our eyes are able to perceive all its richness, the details in both the shadows and the bright clouds above. The dynamic range that our eyes can process, which goes from the darkest to the brightest areas, is enough to contain most of the rich detail in that scene.

Now take your photo camera and snap a shot from your position including both the vegetation and the sky. The result is very telling. Depending on the parameters that either the camera or you choose, some detail of the scene will be gone from the result. Either parts of the vegetation will blend to black and lose all detail or parts of the sky will blend to white and lose all detail.

In summary, the retina of the camera, its digital sensor, which captures the light of the scene, is not capable of dealing with a tonal range as large as our eyes can. It can only capture the full detail in a small range that can be positioned at different levels of brightness by the camera itself or us. Because of that, in a scene like the one described above that has a very large contrast, it ends up capturing the detail only at the highlights and mid-tones, or mainly at the mid-tones, or mainly at the shadows and mid-tones. It simply cannot capture simultaneously the full detail of the scene from the darkest to the brightest areas.

This is of course a simplification of an scenario that we could describe in much more detail. But the conclusion is still the same. When we look at the final photo, we realize that what we remember seeing with our eyes is not what the photo shows. That richness of detail everywhere is gone. And this is just one of the limitations that all Photo cameras share. We could go on to describe many others related to color precision and other areas where cameras simply cannot cope with the depth and richness of the world around us.

Photo Retouching comes to the rescue

Here is where photo retouching enters the scene. So what really is photo retouching and what is it useful for? We can approach this question from two angles and both are related to each other:

Bringing the Photo closer to what we remember

1) On the one hand, photo retouching is the art of taking that initial photo and working on it by various means to bring it closer to what our eyes saw when we were in front of that beautiful scene.

Photo retouching applied to the scenario described above is, for example, the art of manipulating the image we captured and making more visible some of the details that almost disappeared due to the limitations of our photo camera. It enables us as well to enhance the color of the picture and bring it closer to what our eyes enjoyed. In short, retouching allows us to take the photo and compensate for the limitations of our camera. It gives us the possibility to try and bring the final result as close as possible to what we remember.

Two key points here:

a) First, retouching is not synonymous with Photoshop. Photoshop is the most popular of the tools used in our digital age to retouch photographs. But retouching can be done in numerous ways, either with the many software products available on the market or by processing the digital outputs in other ways (such as printing and scanning the photo successive times including physical interventions in the middle to alter different properties of the image).

b) The second point is that when we talk about - what we remember from the scene - we have to take into account the psychological implications of that statement. It has been shown that often when we remember a beautiful nature landscape, we remember it greener and more saturated in color than it really was.
Therefore, when we retouch that photo, should we manipulate the output to approach what we remember from the scene, or what the scene truly looks like when we stand in front of it?

But no one can possibly say what the scene truly looks like. For each of us, the experience of looking at something will be completely different. Furthermore, what we remember from our visual connection with the scene will also be different for each of us as vision is truly relative. (let's remember the example of the person who is enclosed in a room painted completely red and with nothing else inside to compare that color to. The person will be unable to see that red color until we introduce something with which he can compare it).

So, if we are retouching a picture for ourselves, we will attempt to bring that image closer to what we remember based on our own personal experience. If we are retouching it for somebody else, we may either bring that scene closer to what generally is accepted as attractive for such a scenario or we may ask the client whose photo we are retouching the details of his/her perception of that scene and then manipulate the result towards that direction.

Moving Beyond what we see

2) On the other hand, retouching allows us to go beyond the first point and enhance reality in infinite directions. As we mentioned previously, vision is very relative. We all remember the same scene in different ways. That lush green vegetation will be remembered by some of us as more saturated in color than by others, some will remember it more yellow and others greener. Some will remember the vegetation to be brighter and others darker; some will even remember it larger and others smaller. This is all a consequence both of the biology of our eyes and of the continuous filtering that our brain performs on our perception of the world around us.

Depending on the importance and resonance that our different memories have on us, the brain will remember different scenarios in different ways. Therefore we can summarize by saying that once we leave a scene, its representation in our minds starts to get distorted. What we remember is a mixture of the filtering and processing performed by our brain plus how our mind wants to remember that input. All in all, most times what we remember has little to do with the actual physical input we had in front of us.

This very same human trait that at first may sound a bit disturbing is also what powers our imagination and our capacity to invent, to create, to expand beyond what we see. It allows us to blend, interconnect, associate and produce ideas and images that we have never seen in real life.

And here is where retouching again becomes an extremely powerful tool. Not only can we start from that initial photo we snapped with our camera and take control of the distortion that happens naturally in our minds, but this time we can modify the image consciously in whatever directions our imagination suggests.

We can make a blue shirt red. We can expand that forest of trees and make it five times larger. We can put an ocean around our house or extract a figure from its background and make it fly through the skies. The possibilities are endless. As such, from this second perspective, retouching becomes a wonderful way of visually imagining, exploring, creating and expanding ideas.

The art of retouching, described from these two angles, is an art-form that requires conscious thought and decision-making strategies. We have to decide what parts of the picture we will work on and what style of retouching we will perform. Will it be retouching that will go unnoticed and simply enhance the picture without calling attention to itself? Or will it be retouching that aims to transform the image into something completely out of our imagination and therefore will aim to look surprising and new in an elegant way?

A professional photo retoucher works with the image like a craftsman. He must work carefully with his electronic brush, repairing, correcting, blending and transforming the image in subtle ways that slowly change it just as a sunset or a sunrise slowly transition into a new reality without sudden changes that could call attention to themselves. As such, the work of a professional photo retoucher is similar to the work of a painter, a sculptor or an illustrator.

Precision work full of creativity and focus that aims to do what our photo cameras could not do; Enhance and transform the photo closer to what our eyes enjoyed and our minds remember.

Retouching can cover an infinite array of treatments including basic color correction, high end beauty retouching, skin retouching, make-up enhancement, glamour retouching, lighting enhancement, photo montages, portrait retouching, eyes retouching, photo illustration, photo restoration and touch up, magazine photo retouching, photo cartooning, background extractions, damaged photos restoration, wedding photography retouching, panoramic photography, photo paintings, other special effects and so much more.

Some online services offer minimal automated basic retouching services like automatic color and contrast enhancements. These perform generic automated corrections to an image and fail to produce optimum results for the same reason that all automated processes in life fail to adapt to the unique individual circumstances of a subject, in our case an image.

Every picture is a different world. Automated processes can improve the contrast and color of an image sometimes, but other times they can degrade the image instead of improving it, taking the image in the opposite direction needed by blindly following theoretical rules and mechanical algorithms.

And what is even more important, automated processes cannot think and cannot create a strategy of what they want to achieve. They cannot contemplate an image and create a plan to bring it closer to what our human eyes would enjoy or to the dreams that our souls envision.

That is why the best retouching can only be done by humans, by artists, by creatives, by truly, magicians that with their electronic wands work for hours and days on the pictures and create results that sometimes reflect our memories and other times transform our dreams into realities, as real for our eyes as what we remembered but even better, taken to the edges and peaks of human creativity and beauty.

Thursday, September 12, 2013

2011 - 2012 Winter Wedding Colors and Ideas


Winter weddings are enchanted and often described as fairytale like events. With the snow cascading down encapsulating everything in pure white, visions of horse drawn carriages and dancing by the fireside - these are very romantic and rustic themes. Rustic fall and winter weddings have made a big comeback in 2011 and the elegant country charm will continue throughout 2012. If you are looking for winter wedding colors to go with your theme, you have several options - and some unique ways to select colors for your nuptials.

If you are a traditional bride your winter wedding colors are:

  • Silvery light blue with white and silver accents (think of snowflakes)

  • White on white, with crystal accents

  • Red and white

  • Red, white and green if your wedding is close to the Christmas season

  • Ivory, Gold and Crystal accents

If you are a non-traditional bride your winter wedding colors can be anything that you want them to be! Since white is the base color of the season, you can pair it with whatever you like. Some non traditional color schemes can be pulled from the new Christmas color schemes: teal with purple or hot pink and grass green. If those funky colors don't suit your personality then don't fear, we have one more suggestion for you!

Find a winter scene, a photograph that really speaks to you. Pull out the elements of that photograph that appeal to you the most and incorporate them into your wedding. Look at the colors within the picture and take the first four colors which appeal to your eye - these are the colors for your wedding. Every winter picture is not the same - so don't think that the colors will be bland or monotone. On the contrary, winter photography colors are rich and often bright! Here are some color schemes we found when looking at winter photography.

  • Cornflower blue (the color of the winter sky) combined with Bordeaux Blue (the darker blue reflected off the white snow on the trees), with charcoal and white.

  • Navy blue with a dark azure or cobalt blue complimented by red berries and white

  • Periwinkle, deep mauve, soft pink and grey are highlighted in the snow during a setting sun

  • Deep berry, evergreen, pewter grey and white

These are just a few of the winter wedding colors we found simply by browsing some of our favorite winter photographs. By pulling colors form nature, you will have a color palette that compliments each other and works fabulously for your wedding theme.

How to Allocate Your Wedding Budget


Oh the budget - the hardest part of planning a wedding! Once you come up with a figure that you can live with, you then have to figure out how to divide it up to cover all of the different wedding expenses. These are some tips on how to allocate your wedding budget.

The first thing to know is the basic formula, in terms of what percentage of your wedding budget should be allotted to each category of expenditure. The second thing to know is that these guidelines are really only that - guidelines - and that the actual divisions of your resources will be based as much on your priorities as on a chart. The trick is to find a way to divide up your available funds so that you are not left without the money to pay for something in one of the categories that interests you less.

In general, the reception is going to take up the biggest chunk of your wedding budget, normally about half. Within that 50%, though, it is entirely up to you how you want to break it down. For instance, if your top priority is having a venue with breathtaking views or a well-known name, you may spend more of that 50% allocation on the venue, and compromise by having a less expensive menu. Or if having top notch food is your main concern, you might spend more on the caterer, and less on the decorations and flowers.

All of the wedding budgets advise allotting around 10% of your funds to go for attire and beauty. Personally, I have always thought that this number was unrealistically low, which I guess is an indication of my priorities! The wedding attire includes everything from the wedding gown to the bridal jewelry, the hair, the makeup, and so forth. Feel free to save in one area so that you can splurge in another. For instance, you can find beautiful crystal bridal jewelry online and put the savings towards a more elaborate gown or a great pair of designer wedding shoes.

The music for your wedding should also be about 10% of your budget. If you are struggling to stay within this figure, you can often trim a little money from the music for the ceremony or the cocktail hour so that you can still afford great music for dancing at the reception. You can use recorded music or a solo musician for those times and put the bulk of your music budget towards a terrific band or d.j. when it matters the most.

Photography is another 10% of your wedding cost, and this includes the videographer if you are having one. Many couples are tempted to save money by skipping the professional photographer, but this is a big mistake. Spend the money to hire a professional to capture your most precious memories - you will be very glad that you did!

You can expect the rest of your wedding funds to be spent something like this: the ceremony, stationery, transportation, and gifts will each take up about 2-3% of your remaining wedding budget, leaving the last 8% for miscellaneous expenses (and there will be many!). The reality is that most couples end up going over their budget, so allow yourself a little extra cushion. If you make a list of your priorities in the beginning, it will be easier to shift your money around to stay within your wedding budget when all is said and done.

5 Wedding Photography Tips You Must Know About


One of the easiest ways to learn anything is to just do it. When you make mistakes you learn from them. When it comes to wedding photography you really don't want to make many mistakes. Hopefully by the end of this article I will have provided you enough quality information for you to take better photos at your next wedding.

Wedding photography is unlike most types of photography in that you only have one chance to capture a shot, there's no retakes once a shot is gone you will never be able to recapture that moment. So if you want a happy bride and groom, less stress and more money in your bank account then keep on reading because these handy tips will save your butt when it comes to shooting weddings.

1. Create a shot list

If you're just starting out then a shot list is vital. Having a shot list will allow you to make sure that no shots have been missed. If you start shooting weddings on a regular basis then chances are that you won't need a shot list after a while but I believe it's always handy to have one as backup. Some of the shots I recommend taking include:

  • The wedding dress hanging up/leaning over a chair

  • The brides dress getting done up

  • Brides garter

  • Bride getting hair done/looking in the mirror

  • Bride/bridesmaids having makeup put on

  • Groom tying his tie

  • Groom hugging parents

  • Parents/best man straitening grooms tie

  • Bride and father arriving at ceremony

  • Family members being seated

  • Bridesmaids walking down the aisle

  • Groom waiting/checking his watch

  • Groom seeing bride for the first time

  • Bride before making her entrance

  • Father and bride walking down the aisle

  • The back of the father and bride walking down the aisle (if you have a second photographer)

  • Close up of bride and groom exchanging vows

  • Close up of the rings going onto hands

  • The first kiss as married couple

  • Walking up the aisle as a married couple

  • Bride and groom outside the location

  • Family throwing confetti at bride and groom

After the ceremony you will usually get a chance to get the bride and groom along with the bridesmaids and groomsmen to pose for some photos. I said usually because I have shot wedding where couples didn't want these types of shots. You will find the majority of couples expect these photos however and personally these types of photos I enjoy taking. Here is a shot list of some of the posed photos you should take.

  • Full length bride shot

  • Bride and maid of honour (3/4 and full length shots)

  • The bride with all of the bridesmaids

  • The bride and her parents

  • Groom with parents

  • Bride and groom

  • Bride and groom with each set of parents

  • Groom with his best man

  • Groom with bridesmaids

  • Bride with groomsmen

  • Bride and groom with bridesmaids

  • Bride and groom with groomsmen

  • Bride, groom, bridesmaids and groomsmen

One tip I would give you when shooting big groups is that you have to take control. One of the first weddings I ever shot I had people not paying any attention to me and looking in different directions. When I realised this I quickly took control and specifically asked everyone behind me with their digital cameras to stop taking photographs until I had taken mine and then I would hold the group together for a few seconds so everyone with their digital cameras could come in and take their photos. It worked and I had no problem with people looking in the wrong direction.

Another tip I would give you is to ask everyone to first look at your camera and then close their eyes. Then ask them to open their eyes on the count of 3. When they open their eyes ask them to find your camera lens with their eyes as quickly as possible. I would then recommend taking a burst of shots. This will help minimise the chance of anyone having their eyes closed.

One final tip when dealing with group shots is to say "can everyone see the camera", then follow that line with "if you can't see the camera it can't see you". This will make sure no one's head is being covered by another guests.

Once you have moved past taking the group shots you will want to start taking photos at the wedding reception. The following is a shot list I would recommend capturing:

  • The outside of the reception site

  • Candid photos of guests outside the reception

  • The bride and groom arriving at the reception

  • The bride and groom laughing and joking with guests

  • Inside of the reception before guests arrive

  • Little details on the table such as patterns or decorations

  • Guests names on cards at table

  • The wedding cake (multiple shots and angles)

  • The first dance

  • Parents dancing

  • Cutting of the cake

  • Toasts/speeches

  • The throwing of the bouquet

  • Bride and groom leaving

Having a set list will help you make sure that you don't miss a thing, however don't rely on them too much as you may miss some spontaneous shots. I would also recommend sending the set list to the bride and groom before hand to see if there are any additional shots they would like.

2. Having the right equipment

Now I'm sure the best photographers in the world could produce stunning images with point and shoot digital cameras, however unfortunately I'm not the best photographer in the world and have no shame in admitting it. I do however book more than enough weddings every year to earn a living from it. Having the right equipment will make your job as a wedding photographer much easier.

Wedding photography can be expensive to get into, however you can pay off your initial investment and turn a profit by just shooting one or two weddings.

I recommend at least two camera bodies and at least two lenses at a minimum. The reason for this is that in a wedding setting you don't have any time to change lenses. So for this reason I recommend using camera lenses that cover a wide range of focal lengths. If you're a Canon photographer I recommend the following two lenses as must haves:

Canon 24-70mm f2.8 Luxury Lens (Medium Range Lens)

Canon 70-200mm f2.8 II IS Lens (Telephoto Lens)

You may also want a lens such as the Canon 17-40mm F4 L lens for wide angled group shots.

If you're a Nikon or Sony photographer then look out for similar lenses.

3. Use Flash

Now when your outdoors there may be a temptation just to use natural lighting and there's nothing wrong with this at all. However simply adding a little flash will do wonders for your images. Having a flash to give a little fill light will give you nice catch lights in the eyes and will get rid of any nasty shadows cast on the face from sunlight.

Once again if you're a canon shooter I would recommend owning at least 2-3 flashes with wireless triggers. The following flashes are what I use at weddings:

Canon 430 EX II Speedlite

Canon 580 EX II Speedlite

I also wouldn't leave my home without a Gary Fong diffuser. This little accessory attaches to the top of your flash gun and makes the light less harsh, giving your images a much softer and natural feel.

4. Stick to the bride like glue

OK perhaps not like glue but you get the idea. Where ever the bride goes you must follow her and keep eyes on her at all times. Now you may be thinking what about the groom, the truth is you want to include the groom as much as possible but in reality all eyes are on the Bride. People want to see her hair, her flowers, her makeup and anything else you can imagine. The bride is the centre of the attention on her wedding day so make sure your photos reflect it.

5. Make sure you have backups

Thankfully I have never had any of my equipment fail on me, however if it did I have equipment ready to back it up. For this reason I carry two camera bodies, 3-4 lenses, multiple batteries, multiple memory cards and 3 Speedlites.

If something did go wrong you wouldn't want to be in a position where you couldn't shoot the wedding. Be prepared and you will do fine.

Conclusion

I believe it takes a special type of person to become a wedding photographer as wedding photography isn't for the faint of heart. Wedding photography can be stressful but I believe if you're prepared then you can take a lot of the stress out of the situation.

Things will go wrong when you're shooting a wedding. If you stay calm and composed however there is no reason as to why you can't handle any situation thrown at you.

Most importantly enjoy the experience. Quite often guests and family members will take care of a photographer who has been respectful and courteous. I personally love the pressure put on me to get good shots in a wedding and I think because of this my wedding photography work improves each and every time I photograph different weddings.

Terrific Wedding Photography Locations Around Philadelphia


For wedding photography, Philadelphia is probably the best city in the country. It's urban, steeped in history and culture, filled with gardens and parks and dubbed the "city of love" for a reason. For five of the city's best wedding photography locations, keep reading.

Longwood Gardens (longwoodgardens.org)

Most Philadelphia wedding photographers will say you can't go wrong at Longwood Gardens. With its acres of flowers and fountains, Longwood is pristine, beautiful and a stunning backdrop for your wedding day photos.

However, before you arrive at the Longwood gates with your wedding party, photographer and lights in tow, you should know the Gardens do allow photography, but there are policies you must follow. All attendees are required to pay the $16 entrance fee, and no tripods or lights can be used at any time. You may also be required to sign a permission form saying the photos are for personal, not commercial, use.

JFK Plaza or LOVE Park

Philadelphia's JFK Plaza is lovingly nicknamed LOVE Park thanks to the iconic LOVE statue made by Robert Indiana situated at the head of the park. It's an urban, Center City setting with a romantic fountain and a locale that simply embodies the city.

While free and certainly romantic, it can serve as a popular wedding photography spot, particularly on a beautiful July Saturday. You may want to go early or allot extra time to wait for other wedding parties.

Bartram's Garden

As one of the nation's oldest botanical gardens - Bartram's Gardens - are steeped in history and tradition. They're also incredibly beautiful, making them the perfect location for wedding photography. Philadelphia residents will instantly recognize the beautiful stone courtyard and classic coach house.

While Bartram's Garden can be rented out for photos only, brides should be aware that the site is often booked for special events, including weddings. For strictly photos, it can be secured for between $200 and $250 an hour.

The Steps of the Philadelphia Museum of Art

As the major focus of Philadelphia's Fairmount Park, the Philadelphia Museum of Art is massive and a true landmark of the city. For those looking for a real taste of Philadelphia in their wedding photos, this could be it.

With its eight pillars and stunning steps, it's a perfect photo spot. Also, fans of the Rocky movie may recognize these iconic steps from the popular film. However, to use those steps as a wedding photography location, you or your photographer must obtain a permit from the Fairmount Park Commission ($50 per hour).

Rittenhouse Square Park

Smack dab in the middle of Center City, Rittenhouse Square is both a convenient and beautiful spot for wedding pictures. Philadelphia residents will instantly recognize the urban park's green setting and natural beauty. The best part? You don't need a permit to shoot.

How to Determine If You Need Two Weddings Photographers at Your Chicago Wedding


If  you have been wondering if you need a second photographer you are not alone. Initially we would say absolutely not; but there are more factors involved that need to help you make this decision. Any good wedding photographer should be able to handle up to a 250-300 guest wedding easily. When we hire photographers, we make sure that they are very experienced in taking large weddings. If you get an amateur photographer, you cannot expect to get the wedding photo coverage you deserve.

 A professional wedding photographer knows how to move around and get the different angled shots he needs. He or she also knows all of the important shots to get. This includes the wedding party group, the parents, the cake, the bouquet throwing, the garter tossing, alter shots, wedding ring shots, etc. The only time that we would really recommend getting a second photographer at your wedding, is if you are very concerned about the amount of guest coverage you will get. Remember, one photographer is only one photographer. He can't be in two places at the same time. This does not mean that he can't get pre-ceremony wedding photos of both the bride and the groom before the ceremony. If a bride is getting ready in a hotel in downtown Chicago, he/she will be there first to get the pictures of her getting ready as well as her shots when she is done. This is also the time when he will get pictures with her and her bridemaids and family. Then he will go over to the church or reception hall (wherever the ceremony will be held) and round up groom and the groomsmen and his family for pictures before the ceremony begins.

Good & experienced photographers will always prioritize getting the important pictures of the bride & groom and their wedding party first.  This means that while he/she is focusing on you and your family and your wedding party, he won't be off taking pictures of your guests. After he gets the needed shots and and knows that he won't miss anything important, he or she can go get more pictures of your wedding guests. Don't get me wrong, if you have a good professional wedding ph you will always have wedding photographs of your guests no matter what.  Even if it is just one photographer. In fact most experienced  photographers are great at getting guest coverage. The question is; do you want more? If you want tons of pictures of your guests, then we would recommend getting a second photographer. Otherwise, one of our photographers will be able to cover your wedding perfectly.. Though it varies from  state to state, most photography studios here in Illinois will charge you a minimum of $1700.00 for 2 photographers! What I mean to say is, in the end it is up to you. How important is it to you? Do you want to pay the extra amount? Can you pay the extra amount? After all, this is your wedding, your day & your money!

Wednesday, September 11, 2013

How to Make the Special Day Stress Free


The special day is supposed to be the most auspicious day in the life of the bride and the groom. The day also means a lot to the family and friends of the couple. Giving out plenty of invitations means that there will be a lot of guests during the occasion and means that the family should be prepared to cater for all of them and create an atmosphere whereby everyone has a pleasant time and bless the couple wholeheartedly. It can be quite difficult to organize big functions which usually involve hiring a wedding videographer or a videographer, food caterers, planners and decorators. However, there are many tips which families can use to make the special day a truly successful and outstanding one. These tips will also ensure that they do not undergo too much stress during the occasion and have a pleasant time for themselves as well.

Time can be a stressful factor during big occasions and to avoid this stress, it is essential for families to manage time properly. This means that they should avoid doing last minute work such as shopping, decorating, getting the menu ready and making other arrangements. Planning well in advance and proper time management can save families a lot of money as they will get enough time to make good deals and get the best products. It is essential to write down everything that will need to be done. Making a list also includes making a financial plan and estimating the amount of time each task will take.

Finance can be an issue when preparing for the special day. Therefore, it is essential for the family to talk about how much is going to be spent. If the budget is low, families can plan a small occasion where only important members of the family, friends and relatives will be present. They can have the menu in budget and cut down on things like hiring a professional for decoration, planning and photography. Family members can get together and do these tasks themselves which will save them a lot of money.

Furthermore, the families, bride and groom should picture the special day and visualize all the details. They should stay focused and pay attention to all the things they need to do to make the occasion a really happy one. With a mental image, they should be able to decide how they plan the special day to be. Moreover, the family should not start panicking about the event. If they are unable to plan everything on their own, it is best to seek advice from close friends and families, especially those who have already done such a planning before.

It is essential to pay attention to how many guest are invited and how their seating arrangement will be to make them most comfortable. It should be noted that in order to make the special day a success, families need to plan everything beforehand and do not take unwanted stress. They should also be able to enjoy the day while taking care of the guests.

Starting a Wedding Photography Business


Creating a successful wedding photography business can be more of a challenge than one would think. Just because you can take a picture doesn't mean that starting your own wedding photography business will be smooth sailing. However there are certain building blocks one can take that will assist in creating yourself a successful start to your wedding photography business. First and most important building block is to build an efficient and thorough business/creative plan. This is the foundation and should include your objectives, your mission, and your keys to success.

Your foundation objectives will cover what it takes to produce the same outstanding quality results time after time, and what it will take to become recognized as a top wedding photographer. You mission should describe what you want to achieve and how you are going to do that. Your keys to success should include how you will fulfill your client's expectations and how you will accomplish this. How will you be competitive with your services offered? What kind of profits do you need to become successful competition?

Before you start you're first step is to find your identity. Have you figured it out? Be true to yourself and know your strengths and weaknesses as a photographer. Are you ready to start this financially and technically? Do you know your style and identity, and do you do it well? You should know how to describe your photography and vision. Are you more of a photo journalistic photographer who relies on natural available light and candid moments? Do you pre-plan and pose portraits and incorporate technical lighting skills giving a classic look. Or, do you mix it up with both, showing a full range of capabilities that give you your own modern contemporary style?

If you know what you want your photography and identity to look like but haven't achieved the look yet, maybe you need more work on your photography before you can establish your business.

Take a look at your photography and decide what level of talent you have and what potential you possess. Be critical of your work, but also have others critique your work for you. Learn how to use constructive criticism to improve your photography. If your identity isn't where you want it, ask yourself, what needs to be improved? Do you know your equipment (camera, lighting, etc) well enough? Do you know how to read and meter your exposures? Do you have the right equipment, i.e.: hi resolution digital camera and Photoshop? You need a digital camera to stay up with your competition. It is also of great importance to be proficient in Photoshop and Lightroom and your digital workflow. It is up to you to overcome any weakness with proper education and practice before you take on photographing a wedding.

Photographing a wedding is a big responsibility. Someone has paid a large amount of money and trust in you to document this special and personal day. This is why it is so important to be confident enough to step into any wedding that comes your way and do a solid job photographing it. Having your skills fine-tuned are just part of what it takes to build that foundation of confidence. The other huge part to building confidence is experience.

We all start out somewhere. So once you have your photography skills and workflow down, it is now time to test yourself and your identity. The first step is to know your value. Do you think you're up to shooting a wedding solo for $2000.00? Wait, you don't have any wedding pictures for a portfolio. How are you going to sell yourself as a wedding photographer? Well either you get lucky with someone who trusts and likes your photography regardless that you have never photographed a wedding. Or you decide to build your portfolio through being a second or third shooter for a more established wedding photographer. This is a great way to get exposure and experience in the wedding photography scene. A great way to approach this route is to call all of the local wedding photographers in your area and ask if anyone is in need of a second or third shooter. Once you find some work ask questions and pay close attention to how they run their business and how they photograph weddings. Everyone has a system. How they shoot the wedding ceremony, portraits, reception, etc. Use this position to your advantage and build relationships within the wedding industry. The more you learn, the faster you will be on your way to becoming competition. Remember to save money for when you make your transition out on your own.

Once you have some weddings under your belt your confidence will lead you at the right time to separate and become that competition that you have been working for. When you do choose, it should be all or nothing. Either stay on as a second shooter or take the risk and become competition.

After you have taken the jump into the unknown and exciting world of being your own boss. Your confidence as a photographer has grown and you now possess an identity as a wedding photographer. You can now start your wedding photography business wherever and whenever.

Hopefully you have invested in your own digital camera, backup camera, lenses, computer, Photoshop, etc. Your investment needs to have insurance. You cannot afford to have it stolen or broken; otherwise all your hard work will be for nothing. Also you should have liability insurance to C.Y.A. You can get photographers insurance through PPA.

Before you place yourself as competition in the wedding photography market you should know your competition. They are your best models to help get started. Take notice of what they charge for packages and what they include with their services. Where and how do they advertise? What niche do they fill and where can you fit in as a new business.

To establish your business you need an address. You can choose a PO Box or another mailbox service such as Mail Boxes ETC. I prefer MBE because you can choose a mailbox with a real street address. Not to mention they have many other services. Next get a separate phone number for your business. To legitimately create your business you should either have a Limited Liability Company (LLC) or a sole proprietorship. You can learn about this through an accountant or through websites like legalzoom.

With the rest of the money you saved you will have to determine how much is to be used for marketing and other expenses. Marketing is going to be the most essential thing for your business to get off the ground. Without marketing you don't have a business. Your marketing essentials are: to have your identity, your portfolio, and your line of communication.

Through the image library that you have created, pick your best images to use for your portfolio, website and all promotional and marketing materials. Your portfolio can be made w/ inkjet prints that you put in an album of choice such as albums provided by Topflight, photoalbumshop, or you can choose to have one printed by Asuka albums, or other online print labs such as Snapfish or Shutterfly. Your image identity is now established, and will grow over time. However you now need your business identity. What will your promotional materials look like? What font will you use? What colors will be incorporated? Will you use a logo? It may be a good idea to find a graphic designer to help you out with this. Once you figure out your business identity and incorporate it with your promotional materials you should create and print them all at once to distribute them all year. Make sure you have the basics like your business cards, postcards, brochure, contract, 8x10's and any other promotional materials you can think of. These materials can be ordered through gotprint.com and vistaprint.com.

After your promotional materials are finished and the portfolio is printed, you are ready to create your website. View other sites to get an idea of what style of site you want and how it will look. Search for someone else to create a website for you if you aren't educated in web development but having a professional do this can get a bit pricey. Some great alternatives are to use Craigslist or look into finding a student at a local college to do it. Make sure you work with your web developer in creating your SEO (Search Engine Optimization) for the site. This is most important and is the best way to insure that you can create a web presence that is optimized for search engines. The template DIY websites don't work well for SEO. SEO will concentrate on key wording, alt tags, one-way links, and proper site submissions.

You now have a business ready to start seeing some return. People are ready to see your business and it's your job to reach out and find them. It is your job to know your market and tap it with your presence. I suggest that it is priority to get a creative ad on Craigslist. Why not it's free? Now that you have all of your promotional materials printed out, where are you going to distribute them? Research all local, state, or nationwide wedding industry businesses, and create a directory of them for your advertising. Create your promotional packets with cover letter, brochure, postcards, and a mini portfolio or something that shows your style in more depth. This is a lot of work and may take a while. Get help from friends, family or again posting an ad on Craigslist for some temporary help. After you have mailed everything, follow up with phone calls to let them know who you are. This will help provide a personal connection to your materials and help start future relationships. Building relationships is very important and will help bring work your way through word of mouth. Another great way to build relationships and get your work out is to participate in any bridal shows that come to your area.

Knowing your business and what you offer to your clients and the industry is the most important thing. Just as it is important to know your self-identity as a person, so is it important to know your business identity. When the phone starts ringing people want to see confidence in you and your images. Just remember that images speak louder than words and that the cream always rises to the top.

Good Luck!

Why Indian Wedding Photographers Are Chosen For Traditional Events


Indian Wedding Photographers are ideal to take pictures of ceremonial Indian Weddings. The principal reason is that they have an understanding of all the traditions and customs that are associated with these events. These celebrations are reportedly a combination of serious customs and rituals combined with more fun and light moments and rituals.

These very important ceremonies are indicative of new beginnings with respect to relationships. These relationships are not limited to the two people who are getting married but also to the two families and their extended families. Moments at these occasions are responsible for forging new relationships.

Each community and caste has traditions and cultures, which are unique to them. It is interesting how this varies from community to community. This would be of much interest to any outsider that was invited to attend such an occasion.

Hindu ceremonies have a tradition where the sister-in-law will hide the shoes of the brother-in-law. The shoes will only be returned if the jija or brother-in-law pays some money for the shoes. While this would most certainly frowned upon at any western marriage ceremony, it is considered a very enjoying and fun-filled activity.

Other communities practice the ritual of covering the bride and groom's hands. This is done so that ill omens and the evil eye can be warded off during the pheras. Parsee ceremonies have a situation where the brother-in-law gives gifts to the sister-in-law. This is done during the ritual of Haath.

Another tradition is where the groom puts his hands in water and may not remove the hands until money is paid. Dhovanu is where the groom is threatened to have milk thrown on his shoes. Chero chorvanu is where the couple is tied with seven strands of thread and these are removed when the couple is standing on the pavement.

The mother-in-law of the groom will try to catch the groom's nose when the baraat arrives. This is so that he will always remember he took the parent's daughter away. Furthermore, he has to commit to being forever responsible for the bride's happiness.

The Gujarati community practices a fun-filled ritual of mixing Vermillion, milk and water together. Then coins and a ring are thrown into the mixture. The bridal couple is then given seven chances to retrieve the ring from the dish. Who ever wins will be considered to be the dominating personality. The people will then declare that the winner will be in charge of the relationship. This is all done among much laughter and gaiety.

The Punjabi sect have the bride wearing red and white bangles given to her by her maternal uncle. This is so that the bride will have good luck in her new home. The Punjabi also wears ornaments that are gold or silver-plated tied to the chudas. These are known as Kaleeres. The kaleeres have leaves on them and it is believed that the bride will have as many friends as there are leaves on the Kaleeres. As Indian Wedding Photographers are aware of these customs, they are deemed to be the best option to take the pictures.

Chinese Wedding Dresses and Wedding Gowns


Chinese weddings are often steeped in tradition. Thus, for Chinese wedding dresses, red is normally the traditional color and white is not recommended. The red color also applies to many Asian cultures. Red is preferred because it is central to most of their themes. From wedding favors, invitations to dresses, the color red always features prominently. From the decorations to the bride's dress, red must be visible.

Chinese Wedding Dress
The traditional bridal dress is usually a one-piece frock referred to as Qi Pao, embroidered using elaborate silver and gold designs. Southern China brides normally wear a two-piece called Cheongsam or Qun Gua Kwa, which is also adorned, elaborately by golden dragon and phoenix. The dress is normally red in color because red is believed to be a strong good luck color keeping away evil spirits.

Traditionally, a red veil piece was part of the bride's outfit for covering her face during the ceremony. Phoenix and dragon bridal dress designs symbolized the balance of female and male power. The bride is often seen with the red veil that covering her head and sometimes her face. Among the most prominent features in these weddings is the bridal gown. A majority of the brides wear up to six dresses in a single wedding night. Nothing matches the passion and charm of red Chinese wedding dresses in the ceremony.

Choosing a Chinese Wedding Dress
Choosing the wedding gown is a very important decision. The dress sets the tone of the entire ceremony and therefore the bride should feel special and comfortable in the gown. It is vital to ensure this while choosing the dress. Thus, one is advised to shop at a renowned designer to ensure authenticity. However, one should consider their budgets before making a purchase. With this, one should also consider alternate options for instance, renting the wedding gown.

Some prospective couples prefer a themed ceremony to complement their renaissance or medieval wedding dress. For them, nothing utters romance than traveling back in time. Whatever dresses a bride decides to allocate for their wedding, choosing a dress that exudes the beauty and aura of the bride in the best manner possible. A bride can choose a gown with traditional embellishments looking like a bell-shaped skirt with a modern fitting or lace made using satin and decorated with beautiful frills. Select long Chinese wedding dresses with mind-blowing decorations made of flower patterns. Some embroidery and beadwork can add up to the dress's beauty.

The dresses are mostly presented with long low lines; choose cut sleeves to present one in a moderate way. Consider a large selection of marriage dresses that come in different materials, sizes and styles for a Chinese bridal gown. When ordering a gown, always give one's right measurements. Give it arty to see if it fits and point out all shortcomings and correct them.

A wedding is a special moment therefore the wedding gown chosen must serve to exude this importance in the entire ceremony. Every bride should ensure that the attire chosen is comfortable so that she is at ease in all the activities of that special day.

Wedding Insurance - For a Fool Proof Wedding Celebration


A wedding is undoubtedly one of the most beautiful and memorable occasions in the life of a person. People take pains to make their wedding ceremony a grand success. However, it is nearly impossible to control certain things like a catastrophe, a hurricane or an earthquake. Arranging the entire wedding ceremony requires a lot of money and with the sudden occurrence of a major catastrophe, all your preparations can go to waste. To minimize the damage, you can opt for wedding insurance. Insuring your wedding ceremony is similar to insuring your car, home or business.

It may so happen that the entire reception hall may get burned due to sudden fire and with it will burn many of your dreams of a grand wedding. Though the insurance agency cannot give you the happiness and memories of reception but it can certainly pay off the monetary damages. Various things are covered under the wedding insurance, including the key people who will attend your wedding, gowns, rings, gifts and even the weather. It might be really surprising for many but the event insurance includes all such unforeseen events that force you to cancel the ceremony. Some of the listed down situations include, devastation of the church due to a tornado or any other calamity, if the photographer does not show up, if the bridal dress is destroyed or is not received on time from the boutique. In these situations, you will certainly face huge monetary loss as flowers and cakes would have been bought in advance while the ceremony has to be cancelled.

In case the caterer does not show up on the wedding day, the insurance agency will cover the cost of changing the wedding date. Other factors like illness or injury to the bride, groom or any other key member too will be covered under wedding insurance. In case, the wedding pictures or the video is ruined by the photographer, the entire cost will be reimbursed by the insurance firm. If you wish to reschedule the wedding, the arrangements will be taken care of by the company. The special event insurance firm will cover the cost of damages in case your gown or tuxedo is damaged beyond repair before the wedding. If you wish, you can get the replacements and the insurance firm will pay for it. Whether the wedding gifts are damaged or stolen, the insurance company will cover your loss.

The average cost of the wedding insurance is just a few hundred dollars. It is extremely lower than the actual cost of the wedding which may go up to thousands of dollars. By simply buying the insurance, you can easily minimize the amount of damages that you can face in case of an untoward incident. At present there are many insurance firms that are offering lucrative coverage to their clients. There is absolutely no harm in getting the insurance that will save your money and contribute towards making your wedding ceremony a grand success. The months before your wedding can be really stressful. To minimize the tension, hire an insurance company without any delay.

Digital Photographers in Chicago


Since its conception, photography has been one of the most popular ways
to record events, people, and historical moments. With the
creation of digital technology capturing special events in photos
became much easier without the expense of film and developing.
There have been some photographers, both amateur and professional, who
have noticed that certain important elements that can be found in
traditional photographs are missing in digital ones. Of course
every digital photographer in Chicago, New York, or anywhere can learn the
loopholes to digital photography to get film quality images every time.

One of the biggest complaints that are made about digital photography
is the cool, almost moist look of some of the photos. The reason
behind this is that digital cameras are automatically set on white
balance. The result is a cool look to the colors in the
picture. The best way for a digital photographer in Chicago to
deal with this is to change the setting to cloudy. It won't fuzz
the photo up, but will produce a more natural looking appearance.
You are left with the quality and speed of digital and the look of film
photography.

One the most cited advantages to digital photography
is its easy portability. This makes digital cameras the most
sought after method of taking photos outside. When the digital
photographer in Chicago makes good use of the flash options on a
digital camera, the stage is set for excellent shots. Leaving the
camera set on auto flash is a recipe for over exposed photos. As
wedding photographers know, use the flash on mode to create the right
level of exposure and produce professional photographs. Another
good tip is to use the sun to your advantage. Pose the subject
with the light hitting the side or back of the head. Placing the
subject in the shade is a good option as well. You can use your
flash to enhance your subject.

Not all great shots have people in them. An aspect of digital
photography that often baffles even professional photographers is
getting a good shot of a landscape. Digital photographers in
Chicago will certainly understand this issue, because the majestic
city scenes make it next to impossible not to shoot. No one wants
landscape photos that are on a tilt or look like a scene from a
distorted dream. When shooting landscape scenes take several
photos from the same spot. Just reposition the camera slightly
each time. Later when you are viewing your pictures, one will
stand out as feeling and looking perfect. In a nutshell it just
takes practice to get the angle correct on landscape shots.

It goes without saying, but we will say it anyway. Always use the
highest resolution possible on your camera. You never know when
the picture of a lifetime will end up on your camera and you don't want
to be limited by poor quality. Digital photographers in
Chicago have such a wide variety of opportunities to capture
amazing subjects in that culturally diverse city that it would be a
shame to have anything but the highest resolution and quality images.

Current Trends in Wedding Photography


Wedding photography is an evolving field that requires artistic talent, vision, and highly technical expertise.

In the past wedding photography was almost always limited to stiff posses without much regard for the underlying story, emotion, romance, and behind the scene events of the wedding day.

Although there is still a big segment of the wedding industry that practices traditional photography with its preplanned poses, and recreation of the wedding peak events such as the kiss, the ring exchange, etc., the modern wedding couple demands a more contemporary approach to their wedding day.

Wedding photojournalism has been in vogue for the past decade. The central idea behind it has been the capture of the wedding events without any interference or direction from the wedding photographer. The photographer is there to capture the true essence of the wedding day. As a result of this realistic approach the photographs are a true representation of the wedding day. Hard core wedding journalistic will be totally opposed to posing any wedding related event. If it doesn't not happen during the wedding it won't be recorded. This includes family group photos.

Several photographers offer a hybrid approach to wedding photography, usually a combination of traditional and journalistic wedding photography. In this approach the photographer focuses on documenting the wedding day but the coverage also includes a session with the couple for formal posed or semi-posed photographs and also family group photos.

The latest trend in wedding photography is toward a more fashionable approach. Inspired on high-end fashion magazines such as Vogue, Elle, InStyle, Cosmopolitan, Glamour, GQ, American Photo, etc., and wedding magazines the photographer seeks to make the couple's fantasies real.
In the fashion wedding photography approach the goal is to make the wedding couple look their best. Their romantic interplay is glamorized to its maximum expression. The everyday couple becomes like wedding celebrities. Attention to detail is required to achieve the perfect look. This approach requires a great deal of artistic talent behind the camera and also great computer image editing skill to produce a unique photo. Half the photo is made on the camera with the second half achieved though digital image editing and manipulation.

Which style is best, is for you to decide. In our experience a big segment of the wedding couples want to capture the reality, details and romance of the wedding day but at the same time they have fantasies about their wedding and the way they should look.

When making a decision for a wedding photographer look closely to the photographer's portfolio and see how it agrees with your philosophy on how your wedding day should be photographed. Regardless of your philosophy please make sure that you select a master of the craft, you and the next generation deserve masterpiece memories of your wedding day.